Newsan Group, through its food marketing company Newsan Food, formed the consortium. The experience is in line with the one realized in the country by great players, like Arcor and Coca Cola, to acquire large quantities of production of regional economies.
“We are looking for regional economies and producers who are eager to export and who do not find the marketing channel or need some working capital support to develop more production and increase volume,” Newsan Foods CEO Verónica Nohara told Télam , Who said that the consortium is “1,500 regional producers across the country, generating 4,250 jobs between direct and indirect, and exports to 68 countries.” Sales totaled US $ 292.2 million.
The 1,500 producers are from regional economies of the provinces of Buenos Aires, Chubut, Cordoba, Corrientes, Entre Ríos, La Pampa, Mendoza, Misiones, Salta, San Luis, Santa Cruz, Santa Fe and Tierra del Fuego. The products that are exported are fish, honey, peanuts, plums, raisins, rice, beans, chickpeas, lentils, pisingallo maize and giblets vaccines.
“We are exploring the possibility of adding provinces, such as La Rioja, and new products, such as citrus, mainly lemons”, explained Nohara, who stressed that “since the start we are trying to create an umbrella brand, which the world consumer Identify with the origin of the products we are exporting. “